Writing in 2026

When it comes to writing, AI is the elephant in any room. Large Language Models are very good with language, but how much can you use them without losing the essence of why you started writing in the first place?

I still find Seth Godin’s take “Walk Away or Dance” valuable here. You often hear advice that using AI is not good or authentic enough. But on the other hand, your work does not automatically become good simply by not using AI. Moreover, if you need significantly longer to reach the same quality level without AI than with AI, you have also failed.

Walking away from AI is for geniuses in their field, who are also great at selling their work. Everybody else has no choice.

For glamglare, we use AI as a spellchecker, fact-checker, and editor. We select the song and write the initial copy. From there, we dance with AI.